Case
Studies
CSG transforms strategy into measurable outcomes.
Saving Lives with Public Relations, Content Marketing and Thought Leadership
Research-based reports for health-care professionals and a comprehensive guide for journalists educated two groups of experts – and their audiences.
Building Affinity for a New Dairy-Free Dessert through PR and Social Media
Twenty micro-influencers coalesced around a new, highly engaged community of healthy eaters and wellness seekers and delivered millions of impressions in an exceptionally crowded market.
PR and Content Marketing Generates New Leads and Clients for FinTech Payments Company
Data-driven research fuels a PowerPlay with in-depth content assets and increases website traffic by more than 100 percent.
Banking Regulatory Index Drives Thought Leadership and Lead Generation for FinTech Company
An industry-first composite index uncovers a heavy regulatory burden, with results widely covered across national and trade media outlets.
PR Program Generates Widespread Brand Awareness Resulting in 60% Increase in AUM
Two decades of industry experience inform a content-driven platform that positions an asset manager as a top global thought leader.
Using Content Marketing to Launch a New Insurer as a Lifestyle Brand
A health insurance newcomer finds its audience through the pages of a vibrant lifestyle magazine strategically positioned and promoted.
Branded Content Studio Generates Engagement at Leading Financial Services Conference
Creative content powers a range of strategic outcomes from increased corporate exposure and credibility to enhanced business development prospects.
Beer, Bikes and Ballyhoo: Public Relations as a Tool for Evangelism
Tapping into shared passions, a communications program celebrates the brand’s authentic worldview and transforms customers into evangelists.