wellness iocn

Digital Marketing for Health and Wellness

Breathe Life into Your Wellness Brand with CSG®

From unsure to unstoppable

Communication Strategy Group (CSG® ) has expertise that spans the wellness industry landscape, encompassing the many channels, trends, tools, tactics and strategies that wellness companies need to understand. From preeminent brands to  newcomers, our wellness clients have one big advantage in common: A PR and marketing agency dedicated to their success, well-versed in the demands of their industry and driven to maximize new avenues of growth.

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Wellness PR and Digital Marketing Partners

  • FITNESS 
  • NUTRITION
  • EMPLOYEE WELLNESS & WORKFORCE HEALTH
  • AGING
  • NONPROFITS, ASSOCIATIONS AND FOUNDATIONS
  • MENTAL HEALTH
  • MIND-BODY ALIGNMENT

Get Started with CSG

WHY CSG®

A Wellness Marketing Agency Built to Lead AND to Serve

CSG has deep industry knowledge and a wide variety of marketing and PR capabilities, which allow us to take the lead in finding solutions for your brand. But we never lose sight of the importance of your story and identity. Balancing initiative with collaboration, we identify and execute the perfect strategies and services to meet your unique needs and improve your standing in competitive health and wellness markets. Whether you need to raise your ranking on search engines, find leads through social media platforms or engage a specific

Content marketing is essential for wellness brands because it helps educate consumers, employers and other target audiences on health, self-care and lifestyle topics. This can create demand where none existed, and it also positions brands as authorities in the wellness space, increasing credibility and customer loyalty. Additionally, high-quality content improves visibility online, boosting brand awareness and reinforcing cycles of increasing organic traffic.

Public relations is crucial for wellness brands because it helps shape a positive public image and builds credibility through mainstream media coverage. It fosters strong relationships with influencers, journalists and the community, amplifying a brand’s message and values. PR also provides a platform to manage reputation and respond proactively to public feedback or industry trends.

Direct, authentic engagement with audiences is a major benefit of social media marketing for wellness brands. It gives them a platform to share compelling content and storytelling, and by partnering with social media influencers, wellness companies can tap into trusted voices that resonate with their target market, enhancing their image and reach. This approach not only builds community and boosts brand loyalty but also harnesses the power of visual media like video to drive traffic and conversions.

Through precise targeting of audiences based on interests, behaviors and demographics, digital advertising can be a very high-ROI marketing tactic in the wellness industry. It amplifies brand visibility across search engines, social platforms and websites, opening streams of traffic and conversions. When combined with compelling ad creative that illustrates how a brand can help its customers overcome challenges or live better, digital advertising can significantly accelerate business growth and customer acquisition.

Since consumers often rely on peer feedback when making decisions about their health and wellness routines, online reviews and reputation management are critical for wellness brands. Positive reviews of wellness products, apps, programs and services build trust and social proof, while proactive reputation management helps address concerns, prevent misunderstandings and maintain credibility. By actively monitoring and engaging with reviews, brands can strengthen customer relationships and steer purchase behavior.

Email campaigns and marketing automation are powerful tools for wellness brands to deliver personalized, timely content to audiences such as fitness enthusiasts, holistic health knowledge-seekers and supplement users. These strategies nurture leads through tailored messages — like workout tips, nutrition advice or product recommendations — based on user behavior and preferences. By automating follow-ups and segmenting audiences, wellness brands can build stronger relationships, increase engagement and drive consistent conversions with minimal manual effort.

Search engine optimization (SEO) is crucial for wellness brands to increase visibility and attract  traffic from every audience segment, whether they’re searching for plant-based protein or researching stress management techniques for their employees. By optimizing website content around trending wellness topics, brands can rank higher on search engines and become trusted sources of information. A strong SEO strategy ensures long-term discoverability, helping wellness businesses connect with potential brand champions at every stage of the customer journey.

CSG is a powerful asset for fitness companies, capable of developing targeted strategies to promote gym memberships, personal training services, fitness programs or other offerings. We specialize in leveraging industry trends, driving member engagement and creating compelling content around workouts, transformation stories and fitness challenges. Find, address, attract and retain health-conscious audiences by partnering with us.

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By crafting marketing campaigns that highlight the benefits of supplements, meal plans and functional foods, CSG can help nutrition companies meet and exceed their goals. We choose the right channels at the right time and fill them with engaging messaging and content to build trust and drive sales. With extensive expertise in influencer partnerships, branding and digital targeting, CSG helps nutrition brands stand out in a crowded and highly regulated market.

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For corporate wellness programs to succeed, you have to effectively communicate complex topics such as mental health resources and preventive care solutions. CSG can tailor messaging to HR decision-makers and executives, using case studies, ROI-focused content and data-driven campaigns to demonstrate impact. By leveraging digital media, thought leadership and B2B marketing tactics, we help employee wellness companies expand their reach and drive adoption among target organizations.

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A good marketing agency can be a game-changer for healthy aging companies. We have decades of experience in strategic communications that resonate with older adults and caregivers, focusing on key areas such as longevity, mobility, cognitive health and quality of life. To build trust and ensure accessibility in this delicate but rapidly expanding market, you need clear communication, targeted digital strategies and perhaps a timely partnership or two with healthcare professionals or senior influencers. CSG can secure all of that, and more, for your business.

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We support nonprofits, associations and foundations in communicating their mission, impact and value to donors, members and the public. Through strategic storytelling, campaign development and engagement tactics, CSG can amplify your visibility and induce action across digital and community channels. Grow your support, increase your funding and advance social or organizational goals with us.

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For mental health companies, we develop thoughtful campaigns around therapy services, digital mental health tools and wellness content, driving ROI while maintaining sensitivity and compliance. Using SEO audits and overhauls, social media and targeted outreach, we can help mental health brands expand access, build trust and foster community among individuals seeking support for anxiety, depression or overall emotional well-being.

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CSG is ready and able to translate holistic concepts — like breathwork, meditation and movement therapies — into accessible, engaging promotions that attract wellness-focused audiences. We build brand authority across digital platforms to promote mind-body businesses ranging from yoga studios to energy healing practices. Join us now to grow your communities, increase program enrollment and cultivate lasting brand loyalty.

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Communications Strategy Group (CSG®) is a leader in strategic wellness communications and marketing solutions.

Our work in this industry is both a pursuit of passion and an outgrowth of our expertise. From PR, brand communications and content marketing to social media, digital marketing and reputation management, we’re a wellness marketing agency with the insights and experience to make an impact within the robust and rapidly expanding health and wellness industry.

The days of our understanding of health as a purely medical state are long gone. Indeed, brands and consumers alike have recognized the growing need for a holistic approach that takes into account our overall wellness. It’s not just how we’re doing, but how we feel. Everything from our mental health to our nutrition, fitness and mind and body alignment can fall under the umbrella of states of being that impact how we feel and move through each day. 

Brands and innovators now work every day to create new consumer products and solutions that help their customers say, “I feel good.” But even the most incredible brands can experience hurdles rising above the swell of competition and getting their product into the hands of people that need it. That’s where health and wellness marketing companies come into play. 

Expert teams can help exceptional clients navigate industry complexities and competition with sophisticated marketing, positioning and branding strategies that meet audiences where they are.

Clients Past & Present

Corepower Yoga logo
Health Links Logo
Mental Health America Logo
National Sleep Foundation Logo
So Delicious
Holiday Retirement logo
Nurse-Family Partnership logo
Boulderthon Logo

Our Wellness Marketing Specialties and Services

Public Relations

CSG uses public relations to build meaningful connections with wellness influencers, media professionals and the broader community, greatly expanding the reach of our wellness clients’ messages.

Content Marketing

Our content marketing approach relies on high-quality and reusable content like blog articles, infographics and ebooks to establish brands as trusted experts in the wellness industry, boosting their credibility and fostering long-term customer loyalty.

Digital Marketing

CSG has specialists in all key areas of wellness digital marketing, from email nurture to social media and everything in between. We identify the right medium for your message and deliver it at the right time for maximum impact in the online spaces where your customers reside.

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Creative Services

Whether your wellness company needs a brand refresh or stunning ads to spearhead its latest campaign, our creative services team delivers tailored copy, video and design on time and on brand.

Crisis Communications
& Reputation Management

In a crisis, you don’t have time to spend pondering your next move. We offer a strategic alliance for managing reputation and addressing crises or emerging industry challenges proactively.

Branding & Positioning

First we find your voice. Then we broadcast it. CSG can educate consumers, employers, and other target audiences on how your product or service enhances their health and wellness, and how your core values match theirs.

Internal Communications

To move forward, you need internal alignment. We develop internal communication strategies and campaigns that promote unity and consistency,  setting the stage for future success.

Social Media

Our wellness social media campaigns are designed to build brand loyalty, spark engagement and showcase value, helping organizations connect meaningfully with their audiences in authentic ways.

video window with play button

Video Marketing

Our video marketing services for wellness companies harness the power of imagery to strengthen brands, captivate audiences and inspire intentional engagement.

design icon inside of computer screen

Website Development & Design

Your website is an essential point of contact with potential customers. Make sure yours is up to code, with help from a premier website design and development agency that is deeply familiar with the wellness industry.

Case Studies

Holiday Retirement Logo


What impresses me most is that they take personal pride in their work. They get the job done on time and on budget, and they actually care about delivering the best product possible.

Brian K. Fawkes

Director, Corporate Communications, Holiday Retirement

national stroke association logo


We partnered with CSG this year as we launched our national event series. CSG secured numerous promotional opportunities with print, radio and TV media, but also created high caliber content that we used for promotion within our own network. CSG is responsive, open to feedback and works hard to ensure that we exceeded our goals.

Crystal Blaylock

Sr. Manager, Development, National Stroke Association

MS Logo



The specialized professionals at CSG have deep communications expertise and understand what activities and opportunities will have the greatest impact.

Ron Zwerin

Executive Vice President, Marketing, Brand & Communications, National MS Society

We Know Wellness

We are people first.

We’re not just wellness marketers. We’re wellness consumers. We’re inspired by the brands we work with and understand the complexity of deciding to reach out to a mental health expert, consulting a nutritionist, trying a new exercise regimen or otherwise making a change. We reflect on all of these wide ranging experiences when we develop campaigns and messages for our clients, because we know authenticity matters.

We embrace ethos.

Wellness is not just a people business. It’s also an emotional business. Our clients help their customers make tremendous strides in their lives and live well. Their stories are inspiring, transformational and, yes, emotional. Target audiences navigating a challenge or hoping to make a change need to see themselves reflected in the stories brands share, they need to hear that they are not just another sale, and they need to know that it’s true. Our team maps consumer experiences, behaviors and emotions to ensure every touchpoint rings true.

We apply behavior design.

Real talk: wellness marketing is just as complex as healthcare marketing. It requires a comprehensive, replicable approach that aligns your brand identity and mission with your audience’s goals and passions. CSG uses a behavior design-informed approach to marketing that taps into intrinsic motivation to engage audiences based on shared values and insights that spark action.

We adapt.

The wellness industry is in flux, and marketing tools and tactics evolve every day. Our commitment to agile, data-driven decision making allows us to pivot in promising directions, optimize campaigns midstream and produce value for our clients no matter how much or how quickly the landscape changes around us.

Insights. Influencers. Intellect.

Trends. Commentary. Analysis. You’ll find them all here.

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Wellness Marketing FAQ

Navigating wellness marketing can feel like Side Crow Pose on a wobbly paddleboard. But that’s where we come in. Below, we break down the most common questions about how Communications Strategy Group can help wellness organizations connect, engage and thrive in an increasingly digital and competitive landscape.

It depends on the scope and strategy. Wellness marketing is not one-size-fits-all—costs vary based on the complexity of your needs, the size of your target audience, and the channels required to reach them effectively. Whether you need a targeted digital campaign or a full-scale brand overhaul, we work with you to create a strategic plan that delivers results without unnecessary expenses.

We start with a deep dive into your brand, audience, and objectives. Through research, competitive analysis, and strategic discussions, we craft a customized marketing and PR plan designed to drive meaningful results for your organization.

Our digital healthcare marketing services include content strategy, search engine optimization (SEO), paid media, social media management, email marketing, website development, and analytics. Whether you need to increase patient engagement, improve provider outreach, or enhance brand visibility, we build data-driven strategies that get results.

Marketing drives awareness and engagement through digital and traditional channels like advertising, content, and social media. PR, on the other hand, focuses on credibility—building trust, securing media coverage, and positioning your organization as a thought leader. Together, they ensure your brand is both seen and respected.

Success isn’t just about clicks and shares—it’s about real-world impact.  Whether it’s increased patient inquiries, improved website traffic, stronger provider relationships, or enhanced brand reputation, we track key performance indicators (KPIs) that align with your specific business and marketing goals.

Timelines vary based on strategy and objectives. Digital campaigns often deliver measurable insights within weeks, while long-term brand positioning, PR, and thought leadership efforts take time to build momentum. We establish clear benchmarks to track progress and optimize along the way.

Yes! Our expertise extends from the fitness industry to employee associations and beyond. We understand the distinct requirements and nuances of each wellness vertical and tailor our approach for clients accordingly.

Health-conscious consumers, B2B purchasers, and wellness influencers are online—researching, comparing, and making decisions before they even send a message. A strong digital presence ensures your organization remains visible, credible and connected with the right audiences at the right time.

Wellness PR is about shaping perceptions, building trust and positioning your organization as an authoritative voice in the industry. It includes media relations, executive visibility, crisis communications, thought leadership and reputation management—all designed to enhance credibility and influence.

Trust is everything in wellness, and PR helps build it. PR helps wellness organizations establish credibility, communicate effectively, and manage their reputation. Whether through media outreach, executive positioning or crisis response, PR ensures your brand remains a trusted voice in the healthcare conversation.

Need help with your wellness marketing strategy? Let’s discuss how CSG can help you navigate the challenges of wellness marketing with strategy, precision and impact.

Absolutely. Wellness organizations operate in a deeply personal environment where reputational risks are significant. We provide proactive crisis planning, real-time response strategies and long-term reputation management to ensure your organization maintains trust and credibility during challenging moments.

Let’s get to work!

Ready to connect now? Schedule a meeting with our team here.