Where Strategy Meets Perspective
Insights, analysis and sharp thinking across marketing and public relations.
Featured Posts
Why Are You Here? The Art of Finding the Stories We’ve Overlooked
A forgotten painting by Clara Peeters offers an unexpected lesson for marketers: sometimes the best stories are already there, waiting for someone to look again.
The More AI Designs, the More We Crave Imperfection
As AI makes trendy design effortless, brands are rediscovering the value of imperfection, personality and unmistakably human creativity.
Nobody Does Great Work While Bracing for Something
A lot of what makes a workplace feel good has nothing to do with the work itself. It…
How The Odyssey Became a Metaphor for Modern Marketing
With The Odyssey, Nolan understood three things that helped The Odyssey hit critical mass: nostalgia is in, handmade…
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The Modern Marketing Toolkit
The modern marketer’s advantage isn’t just creativity; it’s adaptability.
From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.
Swimming Upstream in the Sea of Sameness
Content is easier to produce than ever, which makes voice the real differentiator. Here’s what still sets brands…
PR’s New Audience to Manage: Algorithms
Recently I sent the email every PR person loves sending, “Published!” But this time, the client followed up…
Running SEM and PMax Simultaneously Gives Google Advertisers a Measurable Edge
Running SEM and PMax together isn’t just good practice—it’s a measurable performance lift. Here’s what the data shows…
PR Like a Pro
In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.
Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.
Here’s How Creativity Happens
Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…
Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf
One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …
Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand
Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…
As CSG Sees It
Every industry has its headlines. Fewer have perspective.
This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.
Understanding PreK–12 PR Agency Pricing for Education Solution Providers
Budget matters for education vendors—but credibility matters more. Understanding PreK–12 PR agency pricing models helps education solution providers…
How to Choose a PreK–12 PR Agency That Understands K-12 Decision Makers
Choosing a PreK–12 PR agency isn’t about outsourcing communications, it’s about partnering with experts who understand how schools…
The Vendor’s Guide to Pre-K–12 PR and Communication Strategy
PreK–12 and Higher Education require different PR strategies, especially for vendors selling into education. This guide explains how…
Elevating the Conversation
Stop Mistaking Convention for Strategy
When every brand follows the same rules, consistency can suddenly cause invisibility. Tiny rebellions give brands the ability to pave their own way and stand out from the noise.
Why Are You Here? The Art of Finding the Stories We’ve Overlooked
A forgotten painting by Clara Peeters offers an unexpected lesson for marketers: sometimes the best stories are already there, waiting for someone to look again.
The More AI Designs, the More We Crave Imperfection
As AI makes trendy design effortless, brands are rediscovering the value of imperfection, personality and unmistakably human creativity.
Nobody Does Great Work While Bracing for Something
A lot of what makes a workplace feel good has nothing to do with the work itself. It has to do with whether people trust each other enough to be honest.
How The Odyssey Became a Metaphor for Modern Marketing
With The Odyssey, Nolan understood three things that helped The Odyssey hit critical mass: nostalgia is in, handmade connotes value and point of view is everything.
Swimming Upstream in the Sea of Sameness
Content is easier to produce than ever, which makes voice the real differentiator. Here’s what still sets brands apart in a crowded sea of sameness.
PR’s New Audience to Manage: Algorithms
Recently I sent the email every PR person loves sending, “Published!” But this time, the client followed up with a question that just recently came into existence: “Did this affect our AI search?”
Running SEM and PMax Simultaneously Gives Google Advertisers a Measurable Edge
Running SEM and PMax together isn’t just good practice—it’s a measurable performance lift. Here’s what the data shows about combining both, and how to set your campaigns up to capture the full spectrum of demand.
Your Writer Needs Your Honest Feedback, Not Your Kindness
You open the doc, leave a comment, and move on. The writer stares at that note and has absolutely no idea what to do with it. This is how revision cycles start, not with bad writing, but with feedback that does not say what it means. Here is what we need from you to get the copy right the first time.
The Future of AI Marketing Exists Beyond the Chat Window. That’s the Problem.
Most marketers are using AI through a chat window and missing the real capability. Here’s why technical fluency is now table stakes for marketing.
How to Make Work Calm in a Chaotic World
When life feels noisy, work has a choice: add to the chaos or offer a rare corner of calm. The most generous thing a workplace can offer isn’t a perk or a slogan — it’s a clear process, a predictable rhythm, and a culture where people don’t have to spend their energy wondering what happens next.
Learnings from AASA 2026 and What It Means for K-12 Marketing Strategy
Every year, the AASA National Conference on Education draws thousands of superintendents, district leaders, and education professionals to one place for a few days of learning, commiserating and recharging. This year, I was lucky enough to be among them.