Case Study
SchoolAI
Communications Strategy Group (CSG®) is a K-12 intent marketing and public relations agency with expertise in creating strategic omnichannel campaigns that deliver results.
See what we did for SchoolAI.
47
earned media placements in six months
43
reporter interviews secured
292M+
estimated media reach
49%
share of voice by volume
Opportunity
CSG Shapes the Narrative at a Critical Moment
Artificial intelligence entered K–12 education under a cloud of uncertainty. District leaders were asking hard questions. Educators were skeptical. Parents were wary. At the same time, AI innovation was accelerating and companies were racing to define what responsible use should look like in real classrooms.
SchoolAI entered this moment with a different point of view.
Rather than leading with efficiency or automation, SchoolAI centered its impact on students. Its platform was built to personalize learning, encourage critical thinking and create meaningful student-teacher connection. That distinction mattered, but it needed to be clearly understood and widely trusted.
When SchoolAI secured Series A funding, the company turned to CSG to help introduce its vision to the K–12 community and position the brand as a credible, student-first leader in a highly scrutinized category.
solution
From Funding News to Classroom Reality
The company’s Series A funding announcement was a chance to frame how SchoolAI would be understood in a crowded and scrutinized market.
CSG led a strategic, embargoed outreach process to ensure the announcement landed with the right reporters and in the right context. We coordinated in-depth interviews with SchoolAI leadership, giving them space to articulate not only what the company was building, but why its approach to AI in education was fundamentally different.
Momentum did not stop with the funding announcement. CSG extended the narrative by shifting the focus from capital to classrooms.
We secured educator-centered stories that showed how SchoolAI was being used in real districts to personalize learning and support students at scale.
These placements grounded the AI conversation in lived experience. They moved the story away from abstract debates and toward practical, responsible implementation.
impact
High-Value Media Coverage
The result was high-value national coverage that reached educators, investors, technologists and policy-adjacent audiences at once.
SchoolAI’s Series A announcement appeared in outlets including The Wall Street Journal Pro Venture Capital, EdWeek Market Brief, Axios, MSN and leading education and technology publications.
In addition, local and regional coverage amplified the visibility of their impact in schools and districts nationwide.
Coverage was secured across education trade and local outlets, including Tech & Learning, District Administration, EdTech Digest, The Center for Digital Education and regional broadcast media, highlighting early district adoption. Each story reinforced SchoolAI’s credibility by showing how its teacher-led, student-centered philosophy translated into action.
Why This Work Matters
SchoolAI did not earn attention by being loud. It earned credibility by being clear.
CSG’s strategic PR process delivers results for the long term.
Aligned funding news, educator stories and thought leadership around a single student-centered narrative
SchoolAI broke through skepticism and established itself as a trusted voice in K-12 AI
This work reflects how CSG partners with education and Pre K–12 organizations more broadly: shaping narratives that stand up to scrutiny and deliver long-term brand value in complex, high-stakes environments.
If you need to build credibility, shape a sensitive narrative or lead a conversation instead of chasing it, we should talk.
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