Discover Education Marketing with Heart and Brains
Education Marketing Strategies with CSG®
From struggling to surpassing
Communication Strategy Group (CSG®) provides education marketing services that drive success for companies and organizations across the lifelong learning continuum. With targeted messaging, compelling content and data-driven strategies, we help our clients spread their stories far and wide and galvanize their target markets. CSG’s approach rests on custom campaigns with a human touch and laser-focused audience understanding, positioning education organizations as leaders in their field and help them build momentum in a competitive space. With experience that spans every corner of the education landscape, CSG marketing efforts not only drive awareness but also contribute to meaningful advancements and ROI.
Education PR & Digital Marketing Partners
- SCHOOLS AND DISTRICTS
- COLLEGE AND INSTITUTIONS
- EDTECH PROVIDERS
- GOVERNMENT AGENCIES
- NONPROFITS
- ASSOCIATIONS
- ADVOCACY GROUPS
- WORKFORCE DEVELOPMENT
Get Started with CSG
WHY CSG®
The Importance of Education Marketing
Education marketing plays a crucial role in helping schools, institutions, edtech companies and service providers distinguish themselves in a busy, rapidly shifting market. Along with creating visibility, well-planned and well-executed marketing campaigns allow education organizations to nurture long-term engagement with a variety of audiences by addressing pain points, fostering trust and positioning themselves as thought leaders. Niche channels, personalized content and behavioral analytics can connect education brands with highly specific audience segments, ensuring their message finds the right person—whether that’s a third-grade teacher or the head of a government agency.
Additionally, a strong marketing foundation supports reputation management, crisis communication and brand loyalty, all of which are vital for sustained growth and stature in the education sector.
CSG’s education marketing and PR services help businesses effectively find and engage teachers with precise digital advertising, SEO, and compelling content strategies. By understanding educators’ needs and challenges in the classroom, CSG ensures businesses deliver valuable messaging that resonates, builds trust and drives meaningful connections.
School and district leaders are working with limited time and budget. CSG’s marketing services help businesses rise to the top of this group’s awareness with data-driven strategies, thought leadership content and targeted outreach. By positioning brands as essential allies for students, teachers or schools, CSG enables businesses to speak in a compelling way to key decision-makers.
CSG’s marketing services help businesses engage families with compelling campaigns built around personalized content, social media strategies and digital advertising — proving beyond a doubt how students can benefit from our clients’ offerings.
CSG uses a variety of well-researched, timely and cost-effective marketing strategies to engage higher education audiences. From in-depth research reports and white papers to industry webinars, our education specialists find the perfect delivery system for each appeal to higher ed leaders.
In tandem with PR campaigns, CSG employs content-driven marketing strategies to engage professional audiences interested in lifelong learning. By providing the knowledge, inspiration and impetus this audience needs to begin or continue their professional development, CSG finds untapped potential and wins brand champions from one end of a career path to the other.
CSG’s marketing services help businesses engage AV, IT and edtech specialists by crafting data-driven campaigns, creating educational content and leveraging strategic outreach. By emphasizing product value, industry insights and real-world applications, CSG ensures brands are hitting the points that technology leaders in education care most about.
Communications Strategy Group (CSG®) is an education marketing agency and a leader in strategic communications and marketing solutions.
Our services range from PR, brand communications and content marketing to social media and reputation management for a variety of education brands and organizations.
By engaging CSG, organizations gain access to a cultivated team of strategists in communications and marketing for education companies with keen insights, established influencer relationships and the ability to surface meaningful opportunities throughout the education space — and execute on them.
CSG has worked with a diverse set of organizations, including schools, districts, state departments of education, universities and community colleges, education associations, foundations, advocacy organizations, workforce development companies, and B2B and B2C education companies spanning the “K to gray” market.
Earning Conversions
Effective marketing provides a clear and compelling journey toward enrollment, adoption, or engagement. In education, results come from not just having the right product, but from presenting it in the right way.
Building Credibility
With learning on the line, whether it’s a child’s or a professional’s, credibility matters. Incisive thought leadership and authoritative owned media give education organizations the chance to raise their standing in the field and inspire trust in key audience segments.
Clients Past & Present
We help companies across the education industries, including:
K-12
Higher Education
Workforce Development
Lifelong Learner
Edtech
Education Associations
Our Education Marketing Specialties and Services

Public Relations
Our dedicated team doesn’t look at education public relations from a single angle, but rather, considers the entire ecosystem of news and influencers — from reporters to associations — to craft education PR strategies that make an impact.

Content Marketing
Every piece of content has a job — that’s the cornerstone of our approach to education content marketing. We believe in clear, dynamic work that communicates value and has the flexibility to be transformed and applied to multiple channels for maximum impact.

Digital Marketing
Our team uses a data-driven approach to create digital marketing strategies for education that are purpose built to inspire action. Informed by behavior design and refined with industry insight, our team builds digital work that meets audiences where they are.

Creative Services
Effective creative work communicates value and resonates with audiences in a way that serves them. Our creative services team understands that educators are busy and strives to deliver optimized work that supports and enriches educator experiences.

Crisis Communications
& Reputation Management
Most people never think about managing crisis communications until they have to — our dedicated education reputation management team imagines every angle, so our clients can focus on what they do best.

Branding & Positioning
You can’t always be part of the conversation, but you can put your best forward with an education brand communications framework that demonstrates your work, mission and values in a meaningful way.

Internal Communications
Messaging clarity matters as much internally as it does externally. Our team of internal communications experts know how to reach teams of educators and innovators to create alignment and buy-in, and ultimately, position our clients for success.

Social Media
The education industry moves fast. Social media moves even faster. Our approach to social media for education marries deep expertise in both fields to create strategies and content that elevate brands and cultivate community.

Video Marketing
Video creates opportunities in education marketing. Whether your institution needs to educate, inspire, connect or share, video has the capacity to find your audience where they are and bring your brand to life. We can help.

Website Development & Design
The education industry is vast — web-based experiences help make it manageable. From core websites to landing pages, webinars and resource hubs, education web development demands precision and efficiency. We can help.
Case Studies
CSG Deploys Digital Marketing for Leading K-12 Education Company, Securing Conference Registrations
CSG Flexes K-12 Education Digital Marketing Muscle to Prove Results for ISTE
Public Relations for Higher Education Association Elevates Awareness and Relevance
We Know Education
We are a dynamic team of education strategists with deep expertise.
For decades, we have served our clients with a singular focus: Helping education organizations activate their opportunities and achieve their business objectives.
We develop education content marketing that gets results.
Contemplating the entire customer journey, we use behavior design-driven content to raise awareness, drive leads, convert prospects and build champions for education brands.
We build thought leadership.
We have developed platforms for countless executives and organizations that compel, inspire and engage target audiences. As an education PR agency, we amplify intellectual capital to and through influential individuals and organizations, and we are experts in establishing valuable thought leadership and industry authority for our clients.
We understand your needs.
Whether your niche is classroom instruction, school security training, curriculum development, lifelong learning, facilities management software or teacher resources, we know how to speak your language and collaborate deeply for the biggest impact.
We inspire audiences.
Not only does CSG know where education audiences congregate, but we know how and when to reach them, and what value propositions, storylines and calls-to-action are most likely to pique their interest.
Media members trust us.
Our media network is broad and deep. Over decades of public relations work for industry leading brands, we’ve built the skills and networks to get your education products and services featured where they will have the most impact.
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.
Education Marketing FAQ
Navigating education marketing can feel like taking a test without studying — but that’s where we come in. Below, we break down the most common questions about how Communications Strategy Group can help education organizations connect, engage and thrive in an increasingly digital and competitive landscape.