WELLNESS
public
relations
Create Strategic PR that Elevates Brands and Captures Minds
Communication Strategy Group (CSG®) is a dedicated wellness PR agency with decades of experience in identifying stories, creating connections with reporters and news outlets, composing messaging and tapping into high-quality opportunities for our clients.
We Help Companies Across the Wellness Industry, Including:
Clients Past & Present
Who You Know Matters: Influencer Relationships
We’ve been industry-focused since the start. Based on decades of experience in fostering relationships with top-tier outlets, reporters and influencers, we have the know-how to connect wellness brands with PR opportunities. In addition to traditional media and reporters, we have a range of other options that enable us to leverage the influence of a wide array of channels.
The CSG Difference: Our Wellness PR Approach
Wellness media and consumers are more savvy and inundated with messaging than ever before, highlighting the importance of a robust PR approach that accounts for this transition. For wellness PR to be effective, it must strike a chord with relevancy, authority and perspective.
Proactive vs. Reactive
Effective public relations in the wellness industry is a tale of two fundamental initiatives: proactive and reactive.
PROACTIVE
This story is yours to tell, so take charge and guide the narrative. With a team of internal subject matter experts at the ready and consistent ideation around your most powerful stories, we work hard to keep your company in the conversation and relevant to the people that matter the most.
REACTIVE
When big stories break, we’re ready to make sure your organization’s experts are at the center stage to share perspectives, provide insights and solidify your brand as a thought leader.
Client Spotlight: Holiday Retirement
A Wellness PR Strategy that Communicates and Connects
CSG planned a PR strategy for Holiday Retirement — the largest independent senior living provider in North America with more than 260 retirement communities and over 30,000 residents throughout the U.S. — based on anticipated behaviors and barriers faced by seniors and their families. Through a grassroots marketing approach, we paired national media relations with local media relations to boost the credibility and reputation of Holiday Retirement to boost the credibility and reputation of the brand across multiple markets and channels. Helping older adults and their families with one of the most complex and emotional decisions they will make requires a PR approach that fosters trust.
increase in new website visitors
increase in engaged social media users
The Essential Toolbox
Every piece of PR coverage is an opportunity to extend your narrative your way.
We help our clients maximize their impact with a toolbox of tactics.
media training
Get your message out and protect the company’s reputation through the development of effective offensive and defensive strategies.
the Shark cage
A messaging framework that ensures spokespeople stay on message and represent the brand effectively, even in difficult situations.
Conferences
We have a speaker proposal library that helps us discover and secure speaking opportunities at top health and wellness conferences. Additionally, we offer conference support by arranging meetings with important media members and creating any supporting conference materials.
contributed content
Tap into the growing demand for articles penned by experts through our byline development and pitching process.
coverage optimization
The strategic placement of content is just the beginning: bylines become social posts, interviews become video clips and part of future pitch packages.
The Proof is in the Measurement
We believe data-informed strategies are a guaranteed pathway to success. Through the outset of our relationships, we work hard to bridge high-level connections for our clients.
Our measurement approach includes:
By taking dense data points and consolidating them into interactive dashboards, we’re provided with intuitive insights that allow us to iterate the strategy over time.
Case Studies
Health and Fitness PR Strategy Secures Creative Denver Media Coverage
Saving Lives with Public Relations, Content Marketing and Thought Leadership
Building Affinity for a New Dairy-Free Dessert through PR and Social Media
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.
