More than a senior services and senior living PR and digital marketing agency.

Effectively marketing senior care services demands a delicate art/science balance of authenticity, emotional intelligence, and a comprehensive understanding of the industry’s many challenges and opportunities.

Clients Past & Present

Our Services

What we know about your industry is only half the story. There’s also what we can do for your business. CSG is a full-service marketing and PR agency that offers:

Inspiring and connecting with unique older adult audiences who are navigating great changes requires comprehensive, insightful, and personalized senior care marketing strategies.


Contact us today.

Case Studies

Client Testimonials

We Know Senior Services and Senior Living

We all interact with senior services on a personal level, but never in the same way. Whether we’re navigating the senior living experience for ourselves, helping a loved one access products that give them the freedom and confidence to age in place, or are pursuing services to aid in the unique health challenges that come from aging, senior services provide life-changing offerings and technologies. Like in every other chapter, senior services cater to an extremely personal stage of life full of contradictions — vulnerable yet confident, uncertain yet excited and full of joy and a tinge of sadness.

Motivated by the understanding that aging is a supreme privilege that comes with unique challenges and opportunities, CSG designs meaningful strategies and crafts compelling messages across personalized touchpoints that resonate with target audiences and achieve results. As a leading senior care marketing agency, CSG develops personalized communications strategies that help senior services organizations raise their bottom line — helping more seniors confidently and safely live their best lives.

We understand the complex challenges facing the senior services and senior living industry.

From fear of the unknown to navigating difficult family situations, we understand the challenges of your target audiences, because we experience them too. We marry personal experience with our professional insight and industry expertise to effectively communicate to your current and prospective audiences.

We stay up-to-date on the industry’s latest technology and trends.

Emerging products and services in the senior services space are transforming the way older adults are living their lives, equipping them with more choices, freedom and independence than ever before. Our seasoned team knows how to navigate new industry technology.

We blend strategic solutions with behavior design to break down senior services barriers.

Lead nurture is about getting people to take action. But too frequently, marketers are so focused on the end behavior — the purchase — that they neglect the small actions along the way that make it easier for a prospective customer to ultimately convert. Behavior design fills that gap. When mapping out content for a nurture path, CSG taps into audiences’ emotional journeys to create the resources needed to overcome barriers — either motivating them to act or increasing their ability to move forward.

Insights. Influencers. Intellect.

Trends. Commentary. Analysis. You’ll find them all here.