More than a senior services and senior living PR and digital marketing agency.
Effectively marketing senior care services demands a delicate art/science balance of authenticity, emotional intelligence, and a comprehensive understanding of the industry’s many challenges and opportunities.
Clients Past & Present
What we know about your industry is only half the story. There’s also what we can do for your business. CSG is a full-service marketing and PR agency that offers:
Our team of experts is well-versed in public relations for senior services organizations. We also have the contacts and relationships to help our clients maximize every opportunity and gain traction with top-tier media and industry reporters.
Content marketing in the senior living space is paramount to communicate the experience and honor the spectrum of feelings, unique hurdles and momentous family milestones. We have a keen understanding of the industry and know how to reach and engage target audiences with a dynamic strategy and focus on storytelling.
Our approach to digital marketing for senior care organizations is audience-driven and behavior-design-informed. We craft messages and creative that sparks action and optimizes channel strategies to reach audiences where they are.
Our team blends best practices and industry insight to develop highly impactful visual pieces that communicate the potential and value of senior living organizations quickly and easily.
In a true crisis scenario, you need to be armed with both proactive and reactive approaches to crisis communications and reputation management. This is where we shine — and how we can help senior services organizations overcome high-risk scenarios and address possible crises in real time.
Senior services organizations have distinct challenges in communicating their value to a wide range of audiences. This is why we develop targeted core messaging frameworks that clearly and quickly establish the brand promise and value proposition.
Internal communications are essential to providing consistent and accurate experiences. Effective messaging
Key audiences have never been easier to find on social channels, but winning attention is also more challenging than ever. Our team uses data and behavior design to create social media strategies that meet audiences where they are with messages they need to hear.
Whether the opportunity is to create awareness, educate, build credibility or announce big news, video marketing is a powerful medium that stands out in the market. Our in-house video marketing team specializes in bringing our client’s stories to life and delivering memorable moments on film.
Inspiring and connecting with unique older adult audiences who are navigating great changes requires comprehensive, insightful, and personalized senior care marketing strategies.
CSG took the time to understand our organization. They continue to remain curious about who we are, what we do and what makes us different. The CSG team is made up of excellent listeners, talented strategists, creative writers and skilled collaborators. CSG has been able to walk us through a brand refresh, helping us to brighten and clarify our language and graphics. Through every step of our engagement, they have aimed to understand our story and support us in telling it in a way that has created renewed excitement for our products and helped us build the foundation for a smarter marketing strategy.
Director of Marketing & Communications, NOVA
We partnered with CSG this year as we launched our national event series. CSG secured numerous promotional opportunities with print, radio and TV media, but also created high caliber content that we used for promotion within our own network. CSG is responsive, open to feedback and works hard to ensure that we exceeded our goals.
Sr. Manager, Development, National Stroke Association
CSG’s communications expertise is exceptional. However, what is truly impressive is what they bring to the table beyond PR, like strategic partnerships and business development acumen. CSG’s a true partner.
Director of Campus Partnerships, GRIT Digital Health
What impresses me most is that they take personal pride in their work. They get the job done on time and on budget, and they actually care about delivering the best product possible.
Brian K. Fawkes
Director, Corporate Communications, Holiday Retirement
We Know Senior Services and Senior Living
We all interact with senior services on a personal level, but never in the same way. Whether we’re navigating the senior living experience for ourselves, helping a loved one access products that give them the freedom and confidence to age in place, or are pursuing services to aid in the unique health challenges that come from aging, senior services provide life-changing offerings and technologies. Like in every other chapter, senior services cater to an extremely personal stage of life full of contradictions — vulnerable yet confident, uncertain yet excited and full of joy and a tinge of sadness.
Motivated by the understanding that aging is a supreme privilege that comes with unique challenges and opportunities, CSG designs meaningful strategies and crafts compelling messages across personalized touchpoints that resonate with target audiences and achieve results. As a leading senior care marketing agency, CSG develops personalized communications strategies that help senior services organizations raise their bottom line — helping more seniors confidently and safely live their best lives.
We understand the complex challenges facing the senior services and senior living industry.
From fear of the unknown to navigating difficult family situations, we understand the challenges of your target audiences, because we experience them too. We marry personal experience with our professional insight and industry expertise to effectively communicate to your current and prospective audiences.
We stay up-to-date on the industry’s latest technology and trends.
Emerging products and services in the senior services space are transforming the way older adults are living their lives, equipping them with more choices, freedom and independence than ever before. Our seasoned team knows how to navigate new industry technology.
We blend strategic solutions with behavior design to break down senior services barriers.
Lead nurture is about getting people to take action. But too frequently, marketers are so focused on the end behavior — the purchase — that they neglect the small actions along the way that make it easier for a prospective customer to ultimately convert. Behavior design fills that gap. When mapping out content for a nurture path, CSG taps into audiences’ emotional journeys to create the resources needed to overcome barriers — either motivating them to act or increasing their ability to move forward.
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.