More than a consumer PR and digital marketing agency.
Communications Strategy Group (CSG®) is a consumer public relations agency and full-service marketing team.
Clients Past & Present
We help companies across the consumer industry, including:
Our Consumer PR Specialties and Services
A true partner to our clients, we offer a consultative relationship focused on activating potential and generating results. From lead generation and conversion to thought leadership, customer engagement and crisis communications, we are the strategic communications and marketing partner that can help you solve your most difficult business challenges and create new growth opportunities.
Consumer public relations is crowded — volume is not enough. We know the industry, and we know stories. If we know a story won’t land, we find a new and unexpected angle to help frame our clients and their work in an impactful way.
In a world where consumers make most or all of their purchasing decisions independently, being able to reach them where they are and capture their attention is everything. Our approach to consumer content marketing is deliberate and defined by our client’s goals.
Consumers have never been more accessible, nor more difficult to actually engage. Digital marketing for consumer brands is increasingly where conversions are won or lost. The right message at the right time on the right channel is only the beginning of our digital approach.
Your story matters. How you tell it matters even more. Modern consumers are savvy — they expect to engage with brands that have a consistent, appealing look and feel, and messaging that clicks. Our consumer-oriented creative services are designed to make a difference.
Few organizations face the scrutiny and potential negative velocity of public opinion as keenly as consumer brands. That’s why our approach to consumer crisis communications and reputation management covers a spectrum of proactive and reactive scenarios.
Your brand is what people say about you when you aren’t in the room, our consumer brand communications process emphasizes brand development and refinement through the lens of behavior design to ensure impactful audience engagement.
Consistency in communication internally is as imperative as external communications. Particularly for consumer-facing organizations that put team members in direct contact with consumers as part of their daily work. Without buy-in and unity, everyone is worse off.
For consumer brands, social media is more than an awareness tool. It’s a path to conversion optimization, a customer support hub, a thought leadership platform, and a tool to build community and share information. A good strategy starts with knowing how to strike a balance.
Video is much more than a buzzy tactic, it’s one of the most flexible and impactful tactics available today. Consumer video marketing is exploding because it works — and not just on TikTok. Nearly every channel can be enriched by video strategy. We can help.
CSG has brought world-class clarity and focus to our communications efforts here at New Belgium Brewing over our 10+ year partnership. From new product launches to event support, B2B, and even crisis communications, their team is always ready and more than able to execute at a truly professional level.
PR Director, New Belgium Brewing
Do you have an agency that gives you a great idea or new perspective every call or meeting? We do — and it’s CSG. With a deep bench of big thinkers that scaffold a strong communications plan effortlessly, they mix traditional approaches with cutting-edge strategies and techniques that take your plan to the next level. Communications framework development and content marketing has been a powerful differentiator.
Director of Global PR, Fisher-Price and Thomas & Friends
As a business owner, I have over 100 different partners that make my business function. But I don’t have one single partnership that is as satisfying, consistent, and high-quality as the one with CSG. I am grateful every day that they make it so easy and constantly beneficial for me.
CEO & Owner, Montanya Distillers
What Is Consumer Public Relations?
Consumer public relations is a challenging arena in that it involves courting press coverage and public opinion alike. While business-to-business and industry-specific PR comes with its own challenges, it is typically less crowded and sensational than the world of consumer PR. Savvy organizations work with consumer public relations agencies that have deep roots and robust relationships with reporters, and critically, that know how to package and sell a story. Modern consumer PR has considerable overlap with marketing and strategic communications, often working in tandem with an overarching brand strategy. The consumer pr and marketing pros at CSG marry strong experience in both worlds to deliver traction and impact for our clients.
Why Is Consumer PR Important?
From product launches and event activations to long-term creative and integrated strategies that increase market share, our experience spans consumer-targeted industries — food and beverage, hospitality, beer and spirits, and beyond. Whether we’re leveraging micro-influencers to help an industry leader break into the crowded frozen dessert market, helping a craft beer transform its followers into brand loyalists, or generating buzz around a partnership between a beloved children’s character and the U.N., we help consumer brands build and sustain meaningful connections with the audiences that matter most to their businesses.
We Know Consumer and CPG
We create new audiences.
We help brands connect and engage with new audience segments through content marketing, social media and PR campaigns.
We tap into relevant influencers and reporters.
We creatively communicate to and through micro-influencers and top-tier reporters to consistently drive high-impact brand awareness in leading media from The TODAY Show and The Wall Street Journal to local broadcast and lifestyle publications across the country.
We sell the story.
Our strategists leverage creative content and effective PR campaigns to tell brand stories in a way that deeply connects with targeted audiences.
We make a strong impression.
Our highly targeted integrated communications strategies have netted millions of impressions across consumer social media, PR and paid communications channels.
We launch products.
We are a proven partner at each step of the product launch process, from messaging to creative events to post-campaign wrap-up.
We build brand champions.
We use compelling content to tap into the shared passions that make consumers want to become brand evangelists.
Our team of strategists and innovators continuously measures and improves the performance of every dollar spent on search and social marketing to meet our clients’ business objectives.
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.