More than a consumer PR and digital marketing agency.

Communications Strategy Group (CSG®) is a consumer public relations agency and full-service marketing team.

We are leader in strategic communications and marketing solutions, ranging from PR, brand communications and content marketing to social media and reputation management for consumer and CPG brands.

Clients Past & Present

We help companies across the consumer industry, including:

Food & Beverage

Consumer Packaged Goods

Beer & Spirits


Travel & Hospitality

Our Consumer PR Specialties and Services

A true partner to our clients, we offer a consultative relationship focused on activating potential and generating results. From lead generation and conversion to thought leadership, customer engagement and crisis communications, we are the strategic communications and marketing partner that can help you solve your most difficult business challenges and create new growth opportunities.

Case Studies

Client Testimonials

What Is Consumer Public Relations?

Consumer public relations is a challenging arena in that it involves courting press coverage and public opinion alike. While business-to-business and industry-specific PR comes with its own challenges, it is typically less crowded and sensational than the world of consumer PR. Savvy organizations work with consumer public relations agencies that have deep roots and robust relationships with reporters, and critically, that know how to package and sell a story. Modern consumer PR has considerable overlap with marketing and strategic communications, often working in tandem with an overarching brand strategy. The consumer pr and marketing pros at CSG marry strong experience in both worlds to deliver traction and impact for our clients.

Why Is Consumer PR Important?

From product launches and event activations to long-term creative and integrated strategies that increase market share, our experience spans consumer-targeted industries — food and beverage, hospitality, beer and spirits, and beyond. Whether we’re leveraging micro-influencers to help an industry leader break into the crowded frozen dessert market, helping a craft beer transform its followers into brand loyalists, or generating buzz around a partnership between a beloved children’s character and the U.N., we help consumer brands build and sustain meaningful connections with the audiences that matter most to their businesses.

We Know Consumer and CPG

We create new audiences.

We help brands connect and engage with new audience segments through content marketing, social media and PR campaigns.

We tap into relevant influencers and reporters.

We creatively communicate to and through micro-influencers and top-tier reporters to consistently drive high-impact brand awareness in leading media from The TODAY Show and The Wall Street Journal to local broadcast and lifestyle publications across the country.

We sell the story.

Our strategists leverage creative content and effective PR campaigns to tell brand stories in a way that deeply connects with targeted audiences.

We make a strong impression.

Our highly targeted integrated communications strategies have netted millions of impressions across consumer social media, PR and paid communications channels.

We launch products.

We are a proven partner at each step of the product launch process, from messaging to creative events to post-campaign wrap-up.

We build brand champions.

We use compelling content to tap into the shared passions that make consumers want to become brand evangelists.

We outperform.

Our team of strategists and innovators continuously measures and improves the performance of every dollar spent on search and social marketing to meet our clients’ business objectives.

Insights. Influencers. Intellect.

Trends. Commentary. Analysis. You’ll find them all here.