Communications Strategy Group’s (CSG) consumer team is a leader in strategic communications and marketing solutions, ranging from PR, brand communications and content marketing to social media and reputation management for consumer and CPG brands.
From product launches and event activations, to long-term creative and integrated strategies that increase market share, our experience spans consumer-targeted industries — food and beverage, hospitality, beer and spirits, and beyond. Whether we’re leveraging micro-influencers to help an industry leader break into the crowded frozen dessert market, helping a craft beer transform its followers into brand loyalists, or generating buzz around a partnership between a beloved children’s character and the U.N., we help consumer brands build and sustain meaningful connections with the audiences that matter most to their businesses.
- Food & Beverage
- Consumer Packaged Goods
- Beer & Spirits
- Travel & Hospitality
We Know Consumer and CPG
We create new audiences. We help brands connect and engage with new audience segments through consumer content marketing, social media and PR campaigns.
We tap into relevant influencers and reporters. We creatively communicate to and through micro-influencers and top-tier reporters to consistently drive high-impact brand awareness in leading consumer media from The TODAY Show and The Wall Street Journal to local broadcast and lifestyle publications across the country.
We sell the story. Our strategists leverage creative content and effective consumer PR campaigns to tell brand stories in a way that deeply connects with targeted consumer audiences.
We make a strong impression. Our highly targeted integrated communications strategies have netted millions of impressions across consumer social media, PR and paid communications channels.
We launch products. We are a proven partner at each step of the product launch process, from messaging to creative events to post-campaign wrap-up.
We build brand champions. We use compelling content to tap into the shared passions that make consumers want to become brand evangelists.
We outperform. Our team of strategists and innovators continuously measures and improves the performance of every dollar spent on search and social marketing to meet our clients’ business objectives.
Beyond Public Relations to Brand Championship: Building Affinity for a New Dairy-Free Dessert
Twenty micro-influencers coalesced around a new, highly engaged community of healthy eaters and wellness seekers and delivered millions of impressions in an exceptionally crowded market.
Beer, Bikes and Ballyhoo: Public Relations as a Tool for Evangelism
Tapping into shared passions, a communications program celebrates the brand’s authentic worldview and transforms customers into evangelists.
Building a Brighter Future via a National Toy Brand, the U.N. and Social Media Influencers
The beloved childhood icon supports U.N.’s Sustainable Development Goals and inspires the next generation of global citizens to create a better world for children and families everywhere.
CSG has brought world-class clarity and focus to our communications efforts here at New Belgium Brewing over our 10+ year partnership. From new product launches to event support, B2B, and even crisis communications, their team is always ready and more than able to execute at a truly professional level.Bryan Simpson PR Director, New Belgium Brewing
Do you have an agency that gives you a great idea or new perspective every call or meeting? We do - and it’s CSG. With a deep bench of big thinkers that scaffold a strong comms plan effortlessly – they mix traditional approaches with cutting-edge strategies and techniques that take your plan to the next level. Comms framework development and content marketing has been a powerful differentiator.Brenda Andolina Director of Global PR, Fisher-Price and Thomas & Friends
As a business owner, I have over 100 different partners that make my business function. But I don't have one single partnership that is as satisfying, consistent, and high-quality as the one with CSG. I am grateful every day that they make it so easy and constantly beneficial for me.Karen Hoskins CEO & Owner of Montanya Distillers