Where Strategy Meets Perspective
Insights, analysis and sharp thinking across marketing and public relations.
Featured Posts
Why Are You Here? The Art of Finding the Stories We’ve Overlooked
A forgotten painting by Clara Peeters offers an unexpected lesson for marketers: sometimes the best stories are already there, waiting for someone to look again.
The More AI Designs, the More We Crave Imperfection
As AI makes trendy design effortless, brands are rediscovering the value of imperfection, personality and unmistakably human creativity.
Nobody Does Great Work While Bracing for Something
A lot of what makes a workplace feel good has nothing to do with the work itself. It…
How The Odyssey Became a Metaphor for Modern Marketing
With The Odyssey, Nolan understood three things that helped The Odyssey hit critical mass: nostalgia is in, handmade…
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The Modern Marketing Toolkit
The modern marketer’s advantage isn’t just creativity; it’s adaptability.
From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.
Swimming Upstream in the Sea of Sameness
Content is easier to produce than ever, which makes voice the real differentiator. Here’s what still sets brands…
PR’s New Audience to Manage: Algorithms
Recently I sent the email every PR person loves sending, “Published!” But this time, the client followed up…
Running SEM and PMax Simultaneously Gives Google Advertisers a Measurable Edge
Running SEM and PMax together isn’t just good practice—it’s a measurable performance lift. Here’s what the data shows…
PR Like a Pro
In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.
Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.
Here’s How Creativity Happens
Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…
Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf
One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …
Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand
Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…
As CSG Sees It
Every industry has its headlines. Fewer have perspective.
This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.
Understanding PreK–12 PR Agency Pricing for Education Solution Providers
Budget matters for education vendors—but credibility matters more. Understanding PreK–12 PR agency pricing models helps education solution providers…
How to Choose a PreK–12 PR Agency That Understands K-12 Decision Makers
Choosing a PreK–12 PR agency isn’t about outsourcing communications, it’s about partnering with experts who understand how schools…
The Vendor’s Guide to Pre-K–12 PR and Communication Strategy
PreK–12 and Higher Education require different PR strategies, especially for vendors selling into education. This guide explains how…
Elevating the Conversation
Using Data to Drive a Mobile-first Social Media Strategy
Consumer behaviors are changing and your social media marketing strategies need to change with them. Read more about these evolving trends.
Content Marketing Strategy & Support: Personas from Small to Catch-All
When it comes to not only knowing your audience, but knowing them intimately, personas are the perfect place to start. Explore two use cases from our portfolio of past work.
The Future of Digital Content and Storytelling via Video Marketing Strategy
A video marketing strategy will help you meet your goals and create video content that addresses real business objectives.
Taking the Lead in Public Relations in Denver
Remember Denver in the early aughts, back before the Rockies ever made the playoffs? We do, and we’ve grown along with the Mile High City! Take a peek down CSG’s Memory Lane.
In Hot Water Without a Crisis Communication Plan? Keep Your Cool with These 5 Tips
Don’t panic. We’ve got your back with simple tools to help you successfully navigate crisis communication and a threat to your business.
Web Design Services: Building a Better, Brighter Website
We’re constantly evolving our toolkit of web design resources because it makes for more impactful creative work. Here’s what it looks like in action.
5 Trends Impacting Social Media Marketing Strategy in 2021
CSG’s chief innovation officer provides his take on what to expect from the social landscape this year.
Content Marketing Strategy in Action: 5 Customer Journey Outcomes
We’ve made no secret of our love for customer journey mapping — now we’re going to show you why. Explore how one session set the tone for an entire year of content.
CSG Named a Best PR Agency & Best Content Marketing Agency
CSG starts 2021 as an award-winning Denver PR agency with accolades that reveal our growth from a boutique agency into a national problem-solver competing against some of the industry’s biggest agencies.
Ask an Expert: Zac Young on Tackling Paid Media Like a Pro
IMM’s associate media director offers his take on marketers’ biggest paid media misconceptions — and opportunities.
5 Questions for IMM’s Fred Askham on Business Analytics and Reporting
We caught up with the director of analytics at IMM, Fred Ashkam, to get his expert insights on getting the most out of business intelligence.
Q&A: Ben Seymour on Video Production During a Pandemic
Video production partner, Ben Seymour of Postmodern Company, shares his insights and expertise on video to answer the ever-present question this year: “I know I need video, but how am I supposed to produce it in a pandemic?”.