Where Strategy Meets Perspective
Insights, analysis and sharp thinking across marketing and public relations.
Featured Posts
Learnings from AASA 2026 and What It Means for K-12 Marketing Strategy
Every year, the AASA National Conference on Education draws thousands of superintendents, district leaders, and education professionals to one place for a few days of learning, commiserating and recharging. This year, I was lucky enough to be among them.
What Happens When Everyone Can Write
As AI makes writing faster and more accessible, the real craft of communication is shifting. In an…
Trust is the New Currency in Higher Ed
In an era where skepticism shapes higher education, trust has become the emerging factor in vendor relationships. Traditional…
When Strategy Outpaces Story
Why communication is becoming a critical tool in private equity growth Strategy may be built in boardrooms, but…
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The Modern Marketing Toolkit
The modern marketer’s advantage isn’t just creativity; it’s adaptability.
From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.
Here’s How Creativity Happens
Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…
Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf
One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …
Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand
Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…
PR Like a Pro
In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.
Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.
Higher Ed Crisis Communication: How PR Agencies Help Colleges and Universities Prepare, Respond and Recover
In higher education, crises aren’t a question of if, but when. That’s where higher ed crisis communication PR…
Higher Ed Marketing Agency vs. In-House Team: What’s Best for PR, Enrollment and Brand?
This guide compares a higher ed marketing agency vs in house teams, breaking down costs, expertise, flexibility and…
Higher Ed Marketing Agency vs. General Marketing Agency: Which Drives Better PR and Marketing Outcomes?
This guide breaks down the key differences between a higher ed marketing agency vs general marketing agency, comparing…
As CSG Sees It
Every industry has its headlines. Fewer have perspective.
This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.
The Complete Guide to Finding the Right Higher Education Marketing and PR Partner
Selecting the right higher education marketing partner is more than choosing a vendor; it’s about finding a strategic…
Turning Intent Into Impact: 3 Higher Education Marketing Strategies That Move the Needle
From new program launches to enrollment goals to elevating brand reputation, today’s colleges and universities need strategies that…
Edtech PR Agency Cost: What You’ll Pay, and What You’ll Gain
When done right, PR becomes the connective tissue between your innovation and the audiences that matter most. But…
Elevating the Conversation
5 Questions for IMM’s Fred Askham on Business Analytics and Reporting
We caught up with the director of analytics at IMM, Fred Ashkam, to get his expert insights on getting the most out of business intelligence.
Q&A: Ben Seymour on Video Production During a Pandemic
Video production partner, Ben Seymour of Postmodern Company, shares his insights and expertise on video to answer the ever-present question this year: “I know I need video, but how am I supposed to produce it in a pandemic?”.
How PR Expertise Should Drive Content Marketing Strategy
Why public relations professionals are uniquely well-suited to help brands develop and optimize content marketing strategy.
Social Media Strategy in 2020 and Beyond: The Importance of Paid vs. Organic
Explore organic and paid social media best practices and learn why paid budgets are an essential component of your social media strategy.
Brand Guides: The Unseen Force Behind Brand Communication Strategy
If the relentless quest for authenticity in marketing has taught us anything, it’s that brands need a story, a source of truth, an identity quite as much as people do. That’s where brand guides come in.
Does Your Brand Communication Strategy Include Employees?
CSG’s Creative Studio shares the power of a well-crafted employee value proposition to attract and retain top-tier talent.
Public Relations: Pitch Tips from a Reporter Turned PR Pro
Former journalist offers tips and advice for brands and PR professionals in search of valuable media coverage.
Customer Journey: A Content Marketer’s Most Crucial Ingredient
At its core, content marketing is all about two things: connection and conversation.
Clutch Honors CSG for Corporate and Crisis Communications
Our approach has proved particularly impactful in crisis and corporate communications as these opportunities challenge us to look past the reactive and toward authentic messages that resonate.
Gramercy Institute Names CSG to ‘Financial Agency Short List’
Our dedicated team has roots throughout the industry and a true passion for the work we’re able to do in the space.
Why Panel Diversity Should Be Part of Your ROI Calculation
Crafting great events and conversations that fully reflect the diversity and complexity of our world doesn’t happen by accident.
Bigger Isn’t Always Better: Why Micro-Influencers Produce Better Results
If you spend any time scrolling through Instagram or have purchased a product as a result of your social media habit, chances are you’ve seen influencers (or micro-influencers) in action.