Where Strategy Meets Perspective
Insights, analysis and sharp thinking across marketing and public relations.
Featured Posts
Trust is the New Currency in Higher Ed
In an era where skepticism shapes higher education, trust has become the emerging factor in vendor relationships. Traditional marketing alone no longer resonates with institutional leaders who prioritize credibility, peer validation and mission alignment. The most influential voices in higher ed often come from within institutions themselves and vendors can build meaningful trust by shifting from promotion to partnership.
Protected: When Strategy Outpaces Story
There is no excerpt because this is a protected post.
Here’s How Creativity Happens
Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…
Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf
One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …
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The Modern Marketing Toolkit
The modern marketer’s advantage isn’t just creativity; it’s adaptability.
From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.
Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand
Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…
AI Can Scale the Work. It Can’t Decide What’s Worth Doing.
AI isn’t replacing strategy or creativity. It’s exposing the difference between surface-level execution and truly intentional thinking. As…
The Essential Role of Crisis Communication in Pre-K-12 Education
Crisis communication in PreK–12 education doesn’t just affect schools; it directly impacts the vendors that serve them. A…
PR Like a Pro
In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.
Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.
Higher Ed Marketing Agency vs. General Marketing Agency: Which Drives Better PR and Marketing Outcomes?
This guide breaks down the key differences between a higher ed marketing agency vs general marketing agency, comparing…
Edtech Marketing Agency vs. In-House Teams: Pros, Cons and Key Considerations
Choosing between an edtech marketing agency and an in-house marketing team is a critical decision for education technology…
Marketing Strategies for Edtech Startups: How to Build Awareness, Trust and Growth
EdTech startups face unique marketing challenges. Whether raising awareness for a product launch, building trust with investors, or…
As CSG Sees It
Every industry has its headlines. Fewer have perspective.
This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.
Edtech PR Agency Cost: What You’ll Pay, and What You’ll Gain
When done right, PR becomes the connective tissue between your innovation and the audiences that matter most. But…
How to Choose an Edtech PR Agency: Strategy, Behavior Design and the Art of Connection
This guide unpacks exactly how to find an edtech PR and marketing partner who understands the nuances of…
From Awareness to Appointments: How Specialized Marketing Agencies Help Medical Practices Thrive
Marketing medical practices requires more than creativity: it demands precision, empathy and compliance. Learn what sets specialized medical…
Elevating the Conversation
Content Marketing Strategy in Action: 5 Customer Journey Outcomes
We’ve made no secret of our love for customer journey mapping — now we’re going to show you why. Explore how one session set the tone for an entire year of content.
CSG Named a Best PR Agency & Best Content Marketing Agency
CSG starts 2021 as an award-winning Denver PR agency with accolades that reveal our growth from a boutique agency into a national problem-solver competing against some of the industry’s biggest agencies.
Ask an Expert: Zac Young on Tackling Paid Media Like a Pro
IMM’s associate media director offers his take on marketers’ biggest paid media misconceptions — and opportunities.
5 Questions for IMM’s Fred Askham on Business Analytics and Reporting
We caught up with the director of analytics at IMM, Fred Ashkam, to get his expert insights on getting the most out of business intelligence.
Q&A: Ben Seymour on Video Production During a Pandemic
Video production partner, Ben Seymour of Postmodern Company, shares his insights and expertise on video to answer the ever-present question this year: “I know I need video, but how am I supposed to produce it in a pandemic?”.
How PR Expertise Should Drive Content Marketing Strategy
Why public relations professionals are uniquely well-suited to help brands develop and optimize content marketing strategy.
Social Media Strategy in 2020 and Beyond: The Importance of Paid vs. Organic
Explore organic and paid social media best practices and learn why paid budgets are an essential component of your social media strategy.
Brand Guides: The Unseen Force Behind Brand Communication Strategy
If the relentless quest for authenticity in marketing has taught us anything, it’s that brands need a story, a source of truth, an identity quite as much as people do. That’s where brand guides come in.
Does Your Brand Communication Strategy Include Employees?
CSG’s Creative Studio shares the power of a well-crafted employee value proposition to attract and retain top-tier talent.
Public Relations: Pitch Tips from a Reporter Turned PR Pro
Former journalist offers tips and advice for brands and PR professionals in search of valuable media coverage.
Customer Journey: A Content Marketer’s Most Crucial Ingredient
At its core, content marketing is all about two things: connection and conversation.
Clutch Honors CSG for Corporate and Crisis Communications
Our approach has proved particularly impactful in crisis and corporate communications as these opportunities challenge us to look past the reactive and toward authentic messages that resonate.