Where Strategy Meets Perspective
Insights, analysis and sharp thinking across marketing and public relations.
Featured Posts
Trust is the New Currency in Higher Ed
In an era where skepticism shapes higher education, trust has become the emerging factor in vendor relationships. Traditional marketing alone no longer resonates with institutional leaders who prioritize credibility, peer validation and mission alignment. The most influential voices in higher ed often come from within institutions themselves and vendors can build meaningful trust by shifting from promotion to partnership.
Protected: When Strategy Outpaces Story
There is no excerpt because this is a protected post.
Here’s How Creativity Happens
Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…
Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf
One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …
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The Modern Marketing Toolkit
The modern marketer’s advantage isn’t just creativity; it’s adaptability.
From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.
Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand
Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…
AI Can Scale the Work. It Can’t Decide What’s Worth Doing.
AI isn’t replacing strategy or creativity. It’s exposing the difference between surface-level execution and truly intentional thinking. As…
The Essential Role of Crisis Communication in Pre-K-12 Education
Crisis communication in PreK–12 education doesn’t just affect schools; it directly impacts the vendors that serve them. A…
PR Like a Pro
In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.
Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.
Higher Ed Marketing Agency vs. General Marketing Agency: Which Drives Better PR and Marketing Outcomes?
This guide breaks down the key differences between a higher ed marketing agency vs general marketing agency, comparing…
Edtech Marketing Agency vs. In-House Teams: Pros, Cons and Key Considerations
Choosing between an edtech marketing agency and an in-house marketing team is a critical decision for education technology…
Marketing Strategies for Edtech Startups: How to Build Awareness, Trust and Growth
EdTech startups face unique marketing challenges. Whether raising awareness for a product launch, building trust with investors, or…
As CSG Sees It
Every industry has its headlines. Fewer have perspective.
This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.
Edtech PR Agency Cost: What You’ll Pay, and What You’ll Gain
When done right, PR becomes the connective tissue between your innovation and the audiences that matter most. But…
How to Choose an Edtech PR Agency: Strategy, Behavior Design and the Art of Connection
This guide unpacks exactly how to find an edtech PR and marketing partner who understands the nuances of…
From Awareness to Appointments: How Specialized Marketing Agencies Help Medical Practices Thrive
Marketing medical practices requires more than creativity: it demands precision, empathy and compliance. Learn what sets specialized medical…
Elevating the Conversation
Airline Crisis Management: Your Public Relations Strategy
An airline without a good crisis communication plan? That won’t fly.
How Public Relations for Education Providers Powers Success for Schools and Students
It might not be instinctive to focus on PR for educational institutions, but an integrated strategic communications plan can help those in the education sector in many ways.
Expert Strategy to Execute Public Relations for Technology Companies
Take your technology PR strategy to the next level with this handy guide.
Just In: CSG Expands Video Marketing Services
Video is a medium that resonates with everyone, it’s about time video marketing strategy became a staple in the marketing mix.
What is the Deal with Website Audits?
Are website audits really worth it? The short answer is yes, an audit brings direction and purpose to any web project. For the long answer, read on.
Using Data to Drive a Mobile-first Social Media Strategy
Consumer behaviors are changing and your social media marketing strategies need to change with them. Read more about these evolving trends.
Content Marketing Strategy & Support: Personas from Small to Catch-All
When it comes to not only knowing your audience, but knowing them intimately, personas are the perfect place to start. Explore two use cases from our portfolio of past work.
The Future of Digital Content and Storytelling via Video Marketing Strategy
A video marketing strategy will help you meet your goals and create video content that addresses real business objectives.
Taking the Lead in Public Relations in Denver
Remember Denver in the early aughts, back before the Rockies ever made the playoffs? We do, and we’ve grown along with the Mile High City! Take a peek down CSG’s Memory Lane.
In Hot Water Without a Crisis Communication Plan? Keep Your Cool with These 5 Tips
Don’t panic. We’ve got your back with simple tools to help you successfully navigate crisis communication and a threat to your business.
Web Design Services: Building a Better, Brighter Website
We’re constantly evolving our toolkit of web design resources because it makes for more impactful creative work. Here’s what it looks like in action.
5 Trends Impacting Social Media Marketing Strategy in 2021
CSG’s chief innovation officer provides his take on what to expect from the social landscape this year.