We Are Asset Management.
More than an asset management PR and content marketing agency.

Communications Strategy Group’s (CSG®) asset management team is a leader in strategic communications and marketing solutions. Our work in the asset management industry is both a pursuit of passion and an outgrowth of our expertise. From PR, brand communications and content marketing to social media, digital marketing, and reputation management, we’re a financial PR and content marketing agency with the insights and experience to make an impact within the highly competitive financial asset management industry.

In this increasingly crowded and noisy marketplace, asset management firms can only achieve sustainable growth if they build trust and credibility with the investor community and other key constituents. But as financial models, approaches and products continue to multiply throughout the industry, asset managers are struggling to reach their most important stakeholder audiences. This is where CSG’s deep talent, mastery of financial marketing strategy, and long-standing industry media relationships come together to drive results. 

With nearly 100 years years of collective experience managing strategic communications and marketing for asset management firms, CSG’s team of experts has a keen understanding for how to reach and engage institutional investors, financial advisors and retail investors. Our team combines industry expertise with a full suite of marketing capabilities, ranging from asset management PR and content marketing to social media, website development and video production. With a proven track record of helping clients grow AUM, attract new investors, manage external reputations and create demand for new financial products, CSG is well positioned to help you achieve your most aggressive business goals.

Ready to discover how CSG can help build your bottom line? Contact us now.

We Know Asset Management

For better or for worse, the asset management industry is undergoing an explosive growth in new firms and innovative investment products. The industry used to be dominated by a select group of firms and a handful of classic investment models. Now, investors face a plethora of options. Asset managers today may create products aimed at a specific subset of investors, or deploy a single strategy, or target a niche asset class. Channels of communication have become equally splintered. And this has made an always complex industry even more challenging to navigate. 

As a leading asset management content marketing and PR agency, CSG cuts through the confusion for our clients. We bring to bear extensive financial industry expertise that helps asset management firms — from startups to Fortune 500 companies — achieve the marketing and PR results that impact valuation and corporate reputation. Drawing on a unique combination of industry-specific knowledge and expansive capabilities, CSG guides asset managers on a strategic and distinctive path — above and beyond the competition.

• Asset management marketing and PR is foundational to CSG. Asset management is more than a practice at CSG — it’s a passion that dates back to our early days as a financial services specialist. Our experts have decades of experience working with top media outlets and industry leaders across private equity firms, hedge funds, multi-fund managers, traditional asset managers, retail investment firms, ETFs, REITS, pension funds, endowments, and financial advisories. We know all the ins and outs of the field and can help guide clients to reach their goals.
• We understand the complex issues faced by asset managers. We don’t need to be told the unique constraints of working within a tightly regulated industry — we get it. And we deploy this industry expertise across a full range of capabilities in marketing asset management. ​​Our communications and marketing solutions include media relations, executive positioning and reputation management, thought leadership, content marketing, crisis management, enforcement and regulatory issues, and deal announcements. We make sure our clients get the seamless, strategic support they need to meet challenges today and grow sustainably into the future.
  
• We bring state-of-the-art solutions to asset management challenges. Asset management firms that settle for a “set it and forget it” approach to their strategic communications face the risk that key constituents will leave them behind. For example, studies show that 54% of consumers want to see more video content from brands and businesses. Few asset managers, however, are accessing the opportunities offered by video and other creative channels to maximize their marketing and PR efforts. With CSG, clients benefit from our fully integrated content, design, video, digital and social media solutions. Our creative capabilities enable asset managers to meet the complex business and brand challenges they face in an increasingly digital world.