Communications Strategy Group’s (CSG®) asset management team is a leader in strategic communications and marketing solutions. Our work in the asset management industry is both a pursuit of passion and an outgrowth of our expertise. From PR, brand communications and content marketing to social media, digital marketing, and reputation management, we’re a financial PR and content marketing agency with the insights and experience to make an impact within the highly competitive financial asset management industry.
In this increasingly crowded and noisy marketplace, asset management firms can only achieve sustainable growth if they build trust and credibility with the investor community and other key constituents. But as financial models, approaches and products continue to multiply throughout the industry, asset managers are struggling to reach their most important stakeholder audiences. This is where CSG’s deep talent, mastery of financial marketing strategy, and long-standing industry media relationships come together to drive results.
With nearly 100 years years of collective experience managing strategic communications and marketing for asset management firms, CSG’s team of experts has a keen understanding for how to reach and engage institutional investors, financial advisors and retail investors. Our team combines industry expertise with a full suite of marketing capabilities, ranging from asset management PR and content marketing to social media, website development and video production. With a proven track record of helping clients grow AUM, attract new investors, manage external reputations and create demand for new financial products, CSG is well positioned to help you achieve your most aggressive business goals.
Ready to discover how CSG can help build your bottom line? Contact us now.
What we know about your industry is only half the story. There’s also what we can do for your business. CSG is a full-service marketing and PR agency that offers:
Asset Management Sub-Groups
- Private Equity Firms
- Hedge Funds
- Mutual Funds
- Fund of Funds
- Multi-Fund Managers
- Exchange Traded Funds (ETFs)
- Alternative Asset Managers
- Pensions and Endowments
- Financial Advisories
- Commercial Real Estate Investors
- Crypto Currency
- Forex Trading
- Online Brokerages
PR Program Generates Widespread Brand Awareness Resulting in 60% Increase in AUM
Two decades of industry experience inform a content-driven platform that positions an asset manager as a top global thought leader.
Social Media and PR Services Drive California’s 529 College Savings Plan to $10B AUM
Financial services giant TIAA serves as the program manager to several state-run 529 college savings plans. One of these plans achieved record business success, boosted by CSG’s integrated campaigns for social media and public relations.
PR and Content Marketing Generates New Leads and Clients for FinTech Payments Company
Data-driven research fuels a PowerPlay with in-depth content assets and increases website traffic by more than 100 percent.
We engaged CSG to help us build our public relations strategy and capability. With their expertise, we grew our placements by more than 500 percent and built a strong media presence.Dave Clauson Vice President Marketing & Communications of Security Benefit
The CSG financial services team has a deep understanding of the financial planner community and professional. They’ve been a fantastic partner in helping us rethink our business model and content strategies.Ron Zwerin CMO of Financial Planning Association
I appreciate the flexibility and commitment to solutions at CSG. PR plans and strategy change over time, so it’s important to have an agency that adjusts along with those changes to continue delivering results.Matt Kobussen Media Relations Manager of Invesco PowerShares
CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. This tight partnership has made a tangible difference for Janus.Robin Beery Former Executive Vice President, U.S. Distribution, Janus Henderson Investors
[The financial services team] secured coverage in notable industry publications and facilitated award wins to spur greater market awareness. The team develops thorough project overviews and methodically executes their responsibilities. Their knowledge leads to a valuable ongoing partnership.Sheryl O’Conor CEO of WealthConductor
We Know Asset Management
For better or for worse, the asset management industry is undergoing an explosive growth in new firms and innovative investment products. The industry used to be dominated by a select group of firms and a handful of classic investment models. Now, investors face a plethora of options. Asset managers today may create products aimed at a specific subset of investors, or deploy a single strategy, or target a niche asset class. Channels of communication have become equally splintered. And this has made an always complex industry even more challenging to navigate.
As a leading asset management content marketing and PR agency, CSG cuts through the confusion for our clients. We bring to bear extensive financial industry expertise that helps asset management firms — from startups to Fortune 500 companies — achieve the marketing and PR results that impact valuation and corporate reputation. Drawing on a unique combination of industry-specific knowledge and expansive capabilities, CSG guides asset managers on a strategic and distinctive path — above and beyond the competition.
- Asset management marketing and PR is foundational to CSG. Asset management is more than a practice at CSG — it’s a passion that dates back to our early days as a financial services specialist. Our experts have decades of experience working with top media outlets and industry leaders across private equity firms, hedge funds, multi-fund managers, traditional asset managers, retail investment firms, ETFs, REITS, pension funds, endowments, and financial advisories. We know all the ins and outs of the field and can help guide clients to reach their goals.
- We understand the complex issues faced by asset managers. We don’t need to be told the unique constraints of working within a tightly regulated industry — we get it. And we deploy this industry expertise across a full range of capabilities in marketing asset management. Our communications and marketing solutions include media relations, executive positioning and reputation management, thought leadership, content marketing, crisis management, enforcement and regulatory issues, and deal announcements. We make sure our clients get the seamless, strategic support they need to meet challenges today and grow sustainably into the future.
- We bring state-of-the-art solutions to asset management challenges. Asset management firms that settle for a “set it and forget it” approach to their strategic communications face the risk that key constituents will leave them behind. For example, studies show that 54% of consumers want to see more video content from brands and businesses. Few asset managers, however, are accessing the opportunities offered by video and other creative channels to maximize their marketing and PR efforts. With CSG, clients benefit from our fully integrated content, design, video, digital and social media solutions. Our creative capabilities enable asset managers to meet the complex business and brand challenges they face in an increasingly digital world.
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