Social media is eternally shifting and changing, but it’s always worth taking periodic stock of relevant trends and social media stats marketers can hang their hats on — here’s our latest round-up of must know stats.

60%+ of Ads on Instagram Stories are Watched with Sound On 

This may seem like a not-so-impressive stat at first glance but this is actually pretty groundbreaking. Consider this: it was recently reported that over 80 percent of Facebook video is watched with the sound off.

Given how few people scroll through social media with the sound on, the fact that 60 percent of Instagram ads are viewed with sound is staggering. This spike in the number of people watching with the sound on opens endless opportunities for marketers looking to cash in on one of the hottest features of Instagram: Stories.

Sound adds an entirely new dimension to tell your brand’s story, get your customer engaged and develop creative, memorable content to keep your audience coming back.

82% of Consumer Internet Traffic Will be Video by 2021

Through recorded video, live video, GIFs, boomerangs, etc., the world of social media is well on its way to being completely dominated by moving images. Just think about your own feed: When you’re scrolling at home, on the subway or before you go to bed at night, what stops your thumb to check something out? If you’re like most people, more often than not, it’s video.

We’re already seeing this happen with Facebook prioritizing posts with video over images and we’re witnessing many well-known brands shift to video on their social feeds.

But as everyone heads to video, how can you ensure your brand stands out? A great place to start is live video that features your team members, an event or guest experts. This content is more authentic and consumers are more interested in who a brand really is instead of who they project themselves to be in professionally produced videos.

Get ahead of the curve and begin, or hopefully continue pushing out more content in the form of video to best reach your audience.

75% of People Search, Share or Shop After Being Inspired by a Post on Instagram

More and more social media platforms are integrating shoppable features, but Instagram is ahead of the game in two noticeable ways: being a hub for influencer marketing and creating a virtual storefront for brands.

Influencers with sizeable followings on Instagram can monetize their appeal through highly visual posts that endorse products or services. The rise of Instagram royalty, with countless followers who look to them for product recommendations, has created ample opportunities for influencer marketing — the art and science of motivating a person to buy a product or service based on someone else’s recommendation.

Along with Instagram’s evolution as a platform of influence, its masterminds updated the technology to create digital storefronts for brands by adding “shoppable tags and stickers.” People can now be inspired by an Instagram story or post, and then immediately convert their interest into finding out more information about a product or making a purchase. What does this mean? Shopping is more seamless than ever before.

In short, people are being motivated to purchase a product through an influencer in the same space that makes it easier than ever to shop. Brands can take advantage of this convergence of inspiration and action by building relationships with influencers and activating the shoppable features provided by Instagram.

2.20B People Access Facebook on Mobile Every Month

That’s a lot of people using phones to scroll through their Facebook feed. User experience on a phone is much different than on a computer for many reasons, but obviously, the primary difference is that a mobile screen is much smaller than the screen of any other device. If 2.2 billion people are accessing Facebook on phones, brands should be creating and publishing content with a focus on the mobile experience.

The biggest takeaway is to design with the phone’s screen in mind. This starts with the length of social posts and the size of images for social media, but carries through to every aspect of digital marketing, including websites. Every touchpoint a person has with your brand is impactful, so if those interactions are happening on mobile, it’s essential to optimize for a smaller screen size.

Ready to learn more about social media stats and tactics that will set you apart from the crowd? We can help.